I have recently been shopping for dog stuff. With a new puppy in the house after a long break, we need all the usual stuff. Baskets, beds, chew toys, leads, collars and a smattering of impulse purchases that I will no doubt regret. Fortunately for me, close to where I live is a range of pet warehouse retail opportunities.

I have visited them all more than once. I have noticed however, that the amount of help available anywhere other than at the counter seems to be in short supply and when it is available the willingness of the person to help is in inverse proportion to their knowledge base. So if they know nothing, they are very willing and if they know lots, then you can’t find them.

It seems that the way to get the information you need is to stand in a queue at the front counter, preferably in front of someone struggling to hold all the 20 kilo bags of dry food they are buying for their menagerie, and then stop and have a lengthy chat with the person serving.

While all of this is probably acceptable somewhere, it is not working for me. I feel way too guilty holding up the line, so I wont line up and then chat, and when I walk around the warehouse I can’t find anyone that knows anything. Consequently I have purchased a range of things based on the advice of someone who clearly (as it turns out) knows less than I do.

The only thing left to do is to come up with a name for the retail ratio. Perhaps the Warehouse help ratio fits best, hardly very inventive though, what do you think?